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Email Marketing Best Practices

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Email marketing best practices I am writing a report about email marketing best practices. There are various options of how to make your email unique and attractive to potential customers. In my opinion the best email practices channels are: 1.      Audience/ Subscriber segementation 2.      Personalized emails 3.     Grow your customer list organicaly   Audience/ Subscriber segementation Fig 1. Mobile Monkey Website, By David Bain, how to do market audience segmentation.   As per Fig 1. Author David Bain represents 5 steps how to do market audience segmentation. 1.       Define your target customer personas 2.       Identify criteria that differentiate personas 3.       Analyze the available customer data & collect needed data 4.       Get segmentation data into to marketing platform 5. ...
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  Content Marketing Used by Travel Related Websites Hello everyone. Today I would like to discuss a few examples of best practices of good content marketing by travel related websites. According to Corey Morris from Search Engine Journal Content Marketing is fuel for digital marketing. It is hard to do anything – SEO, paid search, social media, email, etc. – without having quality content. Whether it is in a range of formats like video, articles, blog posts, images, content is a necessity. Content Marketing types As per Lauren Haas Blogpost in 2020 in my opinion she has been giving the best content marketing practices. For example: ·          Blog posts:  Give your visitors information that’s easy to read with short paragraphs and illustrations. ·        YouTube videos:  beautiful visuals of travel destinations make great video content. Keep your videos informative, short, and entertainin...
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The Importance of Personal Branding

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  Zane Stepanova   The importance of personal branding   A personal brand is a great way to demonstrate your skills and knowledge about a particular subject or field. Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future. (Adam Heitzman, 2019) Your personal brand is based on your unique genetic code, the way you express yourself and your values. People connect with people, so it's important that your voice is authentic, approachable and memorable. (Sujan Patel, 2017) How to use social media for personal branding   After making my own research about how to use social media for personal branding I came up will 5 most important rules to follow and be successfully recognized. You will need to: ·          Create your own social media profile. ·          Constantly update your LinkedIn,...
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