Zane Stepanova

 

The importance of personal branding

 

A personal brand is a great way to demonstrate your skills and knowledge about a particular subject or field.

Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future. (Adam Heitzman, 2019)

Your personal brand is based on your unique genetic code, the way you express yourself and your values. People connect with people, so it's important that your voice is authentic, approachable and memorable. (Sujan Patel, 2017)

How to use social media for personal branding

 

After making my own research about how to use social media for personal branding I came up will 5 most important rules to follow and be successfully recognized. You will need to:

·         Create your own social media profile.

·         Constantly update your LinkedIn, Facebook, Twitter and Instagram page.

·         Build your own personal branding story of who you are, how can you help and why you are here.

·         Start to follow people in social media, engage with people through posts and comments in social media.

·         Follow successful influences, entrepreneurs, digital marketing people.

 

Good examples of using social media for personal branding

 

Dave Chaffey, co-founder and content director of Smart Insights and author of several bestselling digital marketing books including Digital Marketing: Strategy Implementation and Practice and Digital Marketing Excellence. (Dr. Dave Chaffey, 2021)

 

 

 

 

                                                     Fig. 1. Dave Chaffey, (2021) Dr. Dave Chaffey Digital Insights, Photography]

 

Digital marketing is changing and growing every year and Dave Chaffey is one of the reasons why we respect him in this field.  The articles, stories and books he offers too all of us are very inspirational.

Dave Chaffey aim is to help you get more leads and sales with integrated digital marketing so you can make the most of the opportunities offered by digital transformation. (Dave Chaffey, 2021)

Please see below the link to his Smart Insight website:

https://www.smartinsights.com/author/davechaffey/

 

To see personal branding in action, I will look at Samsung and compare it to influencers such as Gary Vaynerchuk and to see how they manage their personal brands in Facebook pages.

 

Samsung	Gary Vaynerchuk
Focal point of promoting new products	Focal point of motivate people all over the world
Recognized Logo	Promote himself as an entrepreneur
Posting engaging product videos to the potential customers or existing ones	Promotes his upcoming events
They know exactly what is their target group.	Keep his website page constantly up to date with new posts, personal videos and motivational quotes.

 

 

References

 

What is Personal Branding & 4 Reasons Why It’s Important, Adam Heitzman, 2019.  Available at: https://www.searchenginejournal.com/what-is-personal-branding-why-important/327367/ [Accessed 27/08/2021]

5 Personal Branding Tips for Every Marketer, Sujan Patel, 2017.  Available at: https://www.inc.com/sujan-patel/5-personal-branding-tips-for-every-marketer.html [Accessed 27/08/2021]

Dr. Dave Chaffey: Digital Insights, 2021. Available at: https://www.davechaffey.com/about/ [Accessed 27/08/2021]

Samsung Ireland Facebook page.  Available at: https://www.facebook.com/SamsungIreland/?brand_redir=7224956785 [Accessed 27/08/2021]

Gary Vaynerchuk Facebook page. Available at: https://www.facebook.com/gary [Accessed 27/08/2021]