Why to choose Ford Motor company cars ar services!

Marketing Mix 7 P's

Cavanaghs of Charleville, (2020), Ford Motor Car Range Products [photograph]

This picture shows a few good samples of Ford Motor company. Picture, I used from cavanaghs.com website. It is very informative, easy to use and well established for customers who would like to buy the cars.

A little inside of Ford Company history!

This company has been in a market since 1903 which was built by Henry Ford. It shows that they have been working and developing this company for more than 118 years and they are still successful in their field.

Video below demonstrates how Henry Ford (founder of the Ford Motor Company) developed this company. Timeline in this video shows from Henry early life, work experience, career development and how was made the first Ford Motors Company.

(Business Casual, (2019), How Ford Built America – The Man Behind the Automobile)

https://www.youtube.com/watch?v=n1IzetXHttI



In fact, this is a reason why I chose to write a blog post exactly about Ford Motors.

In my blog post I would like to discuss more about Ford Motor effectiveness of their clients and their success for selling the cars. How they adapted the products over time to meet market forces such as customer needs, developments in technology and competitor activities.

Findings and Discussions

I have been done a huge research of their product listing. Since year 1903 their products have been in the market on the top lists. We see Ford cars, SUV’s, trucks everywhere in the world. Why it is like that?

All these years they have built a brand which has been recognized everywhere. Their decent price and good quality cars have been known for more than 100 years.



Google Sites, (n.d.), Competitive Market Analysis and Positioning. [photograph]



This picture shows positioning map for Ford Motor Company and their competitors. Function, Expensive(price), Style and Low-Cost. As per picture you can see that it is pretty clear that Ford Motor is concentrating their mission on Low Cost and Function.

After analyzing information, I can say that they have been concentrating their production power for:

• Trust and reliability. The market-research firm JD Power released in June its 2019 ranking of the most reliable automotive brands. (Mark Matouse, 2020, The ten car brands that give the fewest issues)

• Comfort and convenience - seamless technology you can control with your voice, wipers that automatically adjust to the rain, storage everywhere, everything close to hand and much more)

• Good quality engines- friendly Eco-Boost® technology, Energy Use 100 percent local, renewable electricity in all manufacturing by 2030. (Picture below)

Brian Mitchell, (2016), What makes Ford cars so special. [photograph]

Ford may best be defined in the modern age as the first of the domestic brands to start producing cars with smaller turbocharged engines. The company’s suite of technologies is called EcoBoost. The name is meant to convey how smaller turbocharged engines, and the light weighting of the vehicles, can provide plenty of power while using less fuel (and therefore releasing fewer emissions). (John Goreham, 2016) https://cars.usnews.com/cars-trucks/best-cars-blog/2016/08/what-makes-ford-cars-special

• Modern designs.

• Safety - work toward a future that is free from vehicle crashes and workplace injuries.

Ford may best be defined in the modern age as the first of the domestic brands to start producing cars with smaller turbocharged engines. The company’s suite of technologies is called EcoBoost. The name is meant to convey how smaller turbocharged engines, and the light weighting of the vehicles, can provide plenty of power while using less fuel (and therefore releasing fewer emissions). (John Goreham, 2016, What makes Ford cars special?)

I have to agree that over time they have been really changed their engines. Eco Boost definitely is one for the reasons why potential customers are so interested into the Ford Motor products.

Continuous development and innovation in technology, design, and engineering, it’s no surprise that Ford always comes out ahead among other names in the auto industry.

Where is the Ford Motor cars manufactured(places)?

Ford Worldwide Locations (n.d.), Ford Motor Company in Walkerville, Canada. [photograph]


During our first year, Ford Motor Company established an international presence with its first foreign branch in Walkerville, Canada. Currently, Ford has operations across North America, and in over 125 countries around the world. (Ford Motor Company.(n.d.) https://corporate.ford.com/operations/locations/global-plants.html)

What marketing channels Ford Motor is promoting?

Ford Cavanaghs, (n.d.), Ford Motor Company [photograph]


Ford uses advertising as the main tactic to promote its products. The company’s television advertisements and online advertisements are especially prominent. In addition, agents/sales personnel use personal selling to persuade buyers at Ford dealerships and other venues. (Edward Ferguson, (2017), Ford Motor Company’s Marketing Mix, panmore.com)

In this video you can see one of the promotion videos for Ford Motor Company cars.
https://www.ispot.tv/ad/ITCN/ford-built-ford-tough-song-by-jerry-reed-t1

What experience do the Ford Motor staff deliver to the customers?

Dearborn, M., (2019), Ford sharpens focus on customer experience: expanded investment, programs save time and money, reward loyalty, Ford Motor Company [photograph]



They have been expending a new service in the U.S. -based mobile service pilot, which brings vehicle maintenance and light service to customers homes, at work or just about anywhere a customer wants. It is important for the customer to feel special and safe. I think this is one of the best ways how to promote their services.

What impression do customers get from the physical evidence they encounter?

FBy Verdict Staff, (2018), Ready. Shop. Go. [photograph]

No doubt that in 2021 the most popular shopping type is online shopping. Covid situation in the world change everyone’s thinking and actions towards what they are buying as a consumer and when. In fact, online shopping got even more busy over the year 2020 and 2021.

Conclusions

“The ongoing success of Ford Motor Company is my life’s work,” he says. “Nothing is more important to me than our reputation as a family company that people trust to do the right thing.” (William Clay Ford Jr., Executive Chair, Ford Motor Company, 2016,)

In conclusion shows how Ford cars has been developed in time. I think it is safe to say that Ford cars will achieve their goals in the future. In fact, they are doing it already.

• Reach true zero waste to landfill across our operations; eliminate single-use plastics from our operations by 2030

• Attain zero emissions from our vehicles and facilities

• Drive human progress by providing mobility and accessibility for all etc.

All the facts that were mentioned before I can truly agree that this is how they are and will achieve their marketing success.



Thank you and have an amazing day!

Kind Regards

Zane