Zane's Mindset & Lifestyle

  Zane Stepanova   The importance of personal branding   A personal brand is a great way to demonstrate your skills and knowledge about a particular subject or field. Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future. (Adam Heitzman, 2019) Your personal brand is based on your unique genetic code, the way you express yourself and your values. People connect with people, so it's important that your voice is authentic, approachable and memorable. (Sujan Patel, 2017) How to use social media for personal branding   After making my own research about how to use social media for personal branding I came up will 5 most important rules to follow and be successfully recognized. You will need to: ·          Create your own social media profile. ·          Constantly update your LinkedIn,...

    Zane Stepanova   This is my report about two local gift shop companies in Ireland and their approach to inbound marketing methods and strengths and weaknesses.   Which organization is the best at inbound marketing and why? Additionally, I will give examples of how each organization could improve their marketing strategy.   Carroll’s Irish Gifts and Tierney’s Gifts. Links to their websites you can see below: https://www.carrollsirishgifts.com/ https://tierneysgifts.com/     What is Inbound Marketing? The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at  any  stage in their journey with you. (Source: HubSpot website, what is Inbound Marketing?) What are inbound marketing strategies? Fig 1.   HubSpot website, Inbound marketing strategies. ...