Inbound marketing report for Carroll's Irish Gifts and Tierney's Gifts
Zane Stepanova
This is my report about two local gift shop companies in
Ireland and their approach to inbound marketing methods and strengths and
weaknesses. Which organization is the
best at inbound marketing and why? Additionally, I will give examples of how
each organization could improve their marketing strategy.
Carroll’s Irish Gifts and Tierney’s Gifts.
Links to their websites you can see below:
https://www.carrollsirishgifts.com/
What is Inbound Marketing?
The inbound methodology is the method of growing your
organization by building meaningful, lasting relationships with consumers,
prospects, and customers. It’s about valuing and empowering these people to
reach their goals at any stage in their journey with
you. (Source: HubSpot website, what is Inbound Marketing?)
What are inbound marketing strategies?
Fig 1. HubSpot website, Inbound marketing strategies.
Inbound marketing approach for Carroll’s Irish Gifts and Tierney’s Gifts
Carroll’s Irish Gifts approach for the inbound
marketing methods are:
·
Social Media
(Pinterest, Facebook, Instagram, Twitter)
·
Conversation’s
inbox
·
Email marketing
·
Newsletters
·
Online Videos
Tierney’s Gifts approach for the inbound
marketing methods are:
·
E-mail marketing
·
Newsletters
·
Social Media
(Twitter, Instagram, Facebook)
·
Blogs
Strengths and weaknesses
|
Carroll’s Irish
Gifts |
Strengths |
Weaknesses |
|
|
Facebook page has been updated daily
with new posts. Facebook page has 37,143 followers
and 36, 571 likes. High number of followers based on
Irish buyers. They have multiple stores all over
the Ireland. They offer subscription to the
newsletters. High amount posts in Twitter. They provide good quality videos in
Facebook. |
Instagram followers aren’t that many
as it is in Facebook page. Instagram infographics aren’t made
in same style and design. Every new blogpost has been added
1-2 weeks. Their social medial posts are built
more in Facebook page than it is in Twitter, Instagram and Pinterest. Website URL is .com and not .ie. It
can affect their SEO to be found in the countries they are not selling |
|
Tierney’s Gifts |
Strengths |
Weaknesses |
|
|
Website page includes 496 keywords
of which 84 unique. (Source: SEO Tester Online) This page has a good level of popularity
on Facebook. 6423 followers. Two physical shops in Ireland. Keywords used in the page title are
also used in the page content. That’s good! (Source: seobility.net) |
Website URL is .com and not .ie. It
can affect their SEO to be found in the countries they are not selling. This page has a low level of
followers in Instagram (237 followers). Blog posts have no consistency. They
have been posted once in a month. |
Which organization was best at inbound marketing?
Carroll’s Irish Gifts inbound marketing is
better than Tierney’s Gifts. This organization is creating great content, using
content properly and understand the buyer’s journey. Good number of visitors, promotions
and blog posts.
Examples of how each organization could improve its inbound marketing.
|
Carroll’s Irish Gifts |
Tierney’s Gifts |
|
Develop interesting and eye-catching social media
profile contents. Boost more promotional videos in social media. |
Create a business promo video. Post informative and promotional content. Grow online community. Daily updated website with new blog posts. |
References
What is inbound marketing? Available at: https://www.hubspot.com/inbound-marketing?tstamp=2006a56c96d559ea3b3f0438d435489b6bb2406f, [Accessed 09/08/2021]
Fig 1. Inbound Marketing
Strategies. Available at: https://www.hubspot.com/inbound-marketing?tstamp=2006a56c96d559ea3b3f0438d435489b6bb2406f , [Accessed 09/08/2021]
SEO Tester Online. Available at: https://suite.seotesteronline.com/seo-checker/aHR0cHM6Ly90aWVybmV5c2dpZnRzLmNvbS8=/content [Accessed 10/08/2021]
Seobility.net, Available at: https://freetools.seobility.net/en/seocheck/check?url=https%3A%2F%2Fwww.carrollsirishgifts.com%2F&crawltype=1
[Accessed 10/08/2021]
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